Microsoft’s Facebook ad for new features in Excel highlights the Treemap visualization, but gets it totally wrong.
A treemap is supposed to visualize relative size in a hierarchy. But in the illustration here, the data don’t fit this type of visualization (it’s a time series of one flat variable—without hierarchy).
But it’s even worse than that. The relative sizes don’t make sense! Why would the 31 MPG box for January be so much larger than the 32 MPG box for May?
This seems like a great illustration of why math/statistical education should be required for everyone—even visual designers and marketers. Or at least, the people selling the product should understand what the software actually does.
When I first came to Penn, the website for the Nominations & Elections Committee looked like this:
NEC website redesign
I set out to redevelop and redesign this, upgrading it from a static HTML site edited over SFTP to a WordPress CMS on Canvas. More importantly, the website redesign in 2012 needed to fit the rebranding that Penn underwent that academic year. In other words, I wanted it to look more like the university’s design. (An email to the Communications office responsible for web assets clarified that we could, in fact, do this.)
I’ve been a proud Android user for years. Yesterday, I became even stauncher of a loyalist.
I only had to look at some of the incredibly stupid decisions Apple made with its iOS 7 redesign. There’s no need for me to write a long rant because that’s already been done — by countless individuals.
Just compare the icons of “stock” apps on Android 4.2.2 (on my Nexus 4, left) vs iOS 7 (from the Apple site).
The legacy rounded corners in the iOS designs, the mid-2000s gradients, and bubbly, cartoonish icons don’t fit the image of a polished operating system. The roundness of it all is really bad considering the emphasis on flatness in the calculator and call screen (or FaceTime incoming screen).
What really struck me was the redesign of the 4 core dock icons. I don’t think I’m crazy in picking stock Android over iOS 7 on this one:
I love fonts… well, I love some fonts to a great extend and vehemently despise others. I don’t consider myself a typographer — and I don’t make fonts — yet I probably have a keener eye for type than the average citizen. And my documents typically reflect the period of my life in which they were produced, because, well, I have favourite fonts… and these preferences change about every year.
The thing with fonts is that they contribute greatly to the overall feel of any production, whether it’s a logo or corporate identity, a book, a newspaper/magazine, an essay, or an advertisement. Choosing the right typeface for a particular purpose is like an art, and typography itself is an art. Unfortunately, most average Joes lack awareness and skill in this area.
To test your ability, see if you recognize the fonts below; click on the image to see the answers. (Windows users should have no problem with these.)