When I first came to Penn, the website for the Nominations & Elections Committee looked like this:
NEC website redesign
I set out to redevelop and redesign this, upgrading it from a static HTML site edited over SFTP to a WordPress CMS on Canvas. More importantly, the website redesign in 2012 needed to fit the rebranding that Penn underwent that academic year. In other words, I wanted it to look more like the university’s design. (An email to the Communications office responsible for web assets clarified that we could, in fact, do this.)
If you’re a freshman at Penn or many of the other universities that are raking in revenue from freshmen beyond tuition and fees, you may have received e-mails and letters offering all sorts of wonderful things. The one that caught my attention was something called “Campus Backup Service”.
It’s a cleverly marketed service that tries to leverage the anxiety of freshmen and parents to sell you something you don’t need — or rather, something you need, but not from this company.
There’s a disaster scenario — a student without backup suffers a virus infection on her laptop and… “her sleep, her composure, and her GPA all suffered… it was horrible”. There’s an alternate scenario — someone uses this company’s service, and avoids the disaster.
Yes, college students need a convenient and viable form of backup, just as all computer users do, but not from this company. This is almost a scam (but not quite). (Notice how they target “parents of incoming students”, who might be less tech-savvy than college students?)
Vinay Dinesh and I are both Information Technology Advisor Managers (ITA Managers, for short) at the University of Pennsylvania, and we are writing, as individuals, to help you find the right backup solution, whether it’s as simple as copying files to an external hard drive, or syncing files to the cloud. But Campus Backup Service isn’t right. (See our upcoming collaborative post to see how you can back up your files the right way.)