I love fonts… well, I love some fonts to a great extend and vehemently despise others. I don’t consider myself a typographer — and I don’t make fonts — yet I probably have a keener eye for type than the average citizen. And my documents typically reflect the period of my life in which they were produced, because, well, I have favourite fonts… and these preferences change about every year.
The thing with fonts is that they contribute greatly to the overall feel of any production, whether it’s a logo or corporate identity, a book, a newspaper/magazine, an essay, or an advertisement. Choosing the right typeface for a particular purpose is like an art, and typography itself is an art. Unfortunately, most average Joes lack awareness and skill in this area.
To test your ability, see if you recognize the fonts below; click on the image to see the answers. (Windows users should have no problem with these.)