That’s the slogan for Mercedes-Benz’s new midsized, premium sports utility vehicle, the Mercedes GLK. This is clearly a car for those who love style, comfort and elegance — concepts shared by Mercedes’ new mini-site promoting the GLK.

The promotional mini-site is actually rather artistic. A fully Flash-based site, it is amazing in usability and experience, as I might expect the GLK to be. The site has a few major sections, which include a place to ‘watch’ — that is, to look at high quality photographs and promotional videos for the car —, a place to learn — that is, to review information about the car —, and a place to ‘create’, which apparently means to answer a very short personality quiz to create a background image that remains consistent throughout the site. (There’s also a feature to download that background to use as a wallpaper image.)

Prospective buyers will get all the technical information and product insights that they need from this GLK mini-site. While being dazzled by the site’s amazing functionality, high-res pictures and persuasive commercials, buyers can still get what they need to know about this new model from one of the world’s most reputable high end automaker.

In times like these, you want a fuel-efficient vehicle that will reliably stay with you for years to come.